Getting your website into search engines is one of the first steps you take when trying to get it off the ground. Most people start out with a search engine when looking for a new website, and being on the first page is essential to being visible.
If you want to improve your Google Search Result rankings, you’ll need to use SEO in order to do so. SEO, or “Search Engine Optimization” is the process of making a page easy for search engines to crawl and rank. Here are 7 tips that will help you rise up in the ranks:
Use keywords in your content
When someone is searching for your page, they type in specific words that they think will bring up a page related to what they want. This could be something like “Dog training” if they have a problem puppy, or more specifically, “Why won’t my dog stop barking?” If the problem is a dog that barks. When you are trying to get ranked for a specific keyword, your best bet is to try for something very specific, like the dog barking one. There are millions of pages listed for dog training, yet much fewer for the dog barking one. You can improve your odds of being ranked by choosing specific keywords that really narrow down your focus.
Make sure your keywords appear in the heading of your page as well as in the content, so that the bots that crawl your page have a better chance of picking up these keywords.
Take advantage of alt tags in your images
Alt Tags can help you improve your google search rank by helping give the search engine more information. You should use the alt tags as a very short description, and then the title and description for more detailed information. This doesn’t just help your search engine rankings—it also helps people who are visually impaired get a better understanding of your website. Be sure that these descriptions are understandable for a human too, and you may delight and amaze a handicapped person with better accessibility to your site.
Follow Google’s Webmaster Instructions
Google doesn’t like it when your website is set up to be inefficient or difficult to use. While we may not always mean to, it is helpful to get a good look at the instructions provided by Google and follow their recommendations if we want to rank highly on their website. You can check out their instructions here: https://support.google.com/webmasters/answer/35769?hl=en
But in a nutshell what they are looking for is fairly reasonable. They ask that you submit a sitemap to google, that you keep your links on the page to a few thousand at most. If you want to make it easier on Google, keep your robots.txt file up to date to help keep bots from crawling your search engines forever.
Create content that is long enough
While tiny blog posts have their place in the world, Google doesn’t place much stock in pages under 200 words. Make sure that you have enough content on the page so that Google isn’t favoring other, more robust pages over yours. Try to make pages with about 500 words of content on them, with an occasional 1,500 word post to really give your rankings a boost. These are the prime numbers for content.
Create content people actually want to see
While SEO can get your website in front of more people, no one is going to want to visit a page that is all keywords and no great content, your customers will leave as quickly as they have come. Make sure that your content is well written, useful, and enjoyable.
Make sure you use paragraphs appropriately, and use subheadings to break up the text. A solid block of words is very intimidating and few readers care enough about your content to sit there and try and read it. Most will just move on.
Edit your work appropriately
It isn’t just paragraphing that needs to be perfect. If you misspell your keywords, or have a lot of other mistakes, customers won’t take you seriously. Spend a little time reading your articles aloud and run them through a basic spell checker. Your viewers will appreciate the extra effort, and be more likely to recommend your website to a friend. It is also sometimes helpful to print out your work and look at it closely on paper. Changing how you look at your article can help your brain discover typos or words that have been switched by your spellchecker.
The more backlinks you have, the better off you are
Backlinks are any links to your website from an unrelated website. Google views these links as lending your website “Authority” and it is a sensible way to do so. After all, if someone else is willing to link to your website as a reference, than it must be worth seeing, right? The more links you have from outside sources, the more authority you have and the higher your ranking will be.
Studies have shown that even with great SEO and great content, your unlikely to rise in ranking without the assistance of backlinks. Luckily, you can help spread backlinks yourself by commenting on related blogs with a (back)link to your website, and sharing your link on social media. The more you get the word out there, the higher your rankings will rise.
Getting one of those coveted first page rankings on Google can take a lot of work. Still, it is well worth the effort. Once you’ve used these tips to get your website search engine optimized, you will be well on your way to that first page.
You’ll also benefit because using many of these same SEO techniques will leave you a better writer, and give your clients a richer experience on your page. Take your time to make each page on your website look and sound as good as you can make it, and you will be rewarded with happy people who are quick to recommend your website to a friend.